Findable JOY Outreach

Findable JOY Outreach

JOY FM recently completed a research project that took a deep dive into our city!  

The result? A lot of people in St. Louis are looking for hope.

They want less stress, more peace, and more joy.  They are also looking for a radio station that helps them feel hopeful and inspired, helps change their mood and is a safe place for everyone to feel seen and loved!

Surprisingly, the research confirmed that many of these same people are unaware that a radio station like JOY FM already exists.  They’re looking for something and it is closer than they think!  

Joy is findable.  And, so is Jesus!  But many in our city are unaware.

God has orchestrated an amazing opportunity … to make sure everyone in the St. Louis metro area knows where to find what they’re already looking for.  More hope.  More JOY!  That is why JOY FM is launching a massive outreach campaign simply called:  Findable JOY.

A national marketing firm is helping JOY FM craft messaging to reach the entire St. Louis metropolitan area.  A few of these creative concepts are being researched now to see what messages would best resonate with our community!  

Below is a sneak peek into some of the initial creative concepts! 

Concept Option #1

 


Concept Option #2


Concept Option #3



As feedback is shared and decisions are made, you will be able to stay updated on the project right here!  Please come back and follow along!

None of this would be possible without you!  Your gift, right now, during Listener Support Month will not only power JOY FM for the year, but it will also fuel this outreach.  Your investment will reach hundreds of thousands of people who are looking for more hope and joy. 


THANK YOU for being on mission with 99.1 JOY FM!

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Pamela DeLaquil
Pamela DeLaquil
2 months ago

I like option 2 the best because it’s real people and more relatable, easy to read at a glance. Bright and colorful catches your eye as you drive by.

Chad Joyce
2 months ago

I like concept #1.

Bonnie Roy
Bonnie Roy
2 months ago

I love them all but concept 2 is my favorite!

Angi Herman
Angi Herman
2 months ago

I like them in the order they are presented. Number one is my favorite, then, number two, and then number three. I like number one because those messages are what people need to hear. I also think it matches what you hear when you actually listen to the radio station. That you are loved. This is a basic human need.

Jamie
Jamie
Reply to  Angi Herman
2 months ago

Same

Tricia Jenison
Tricia Jenison
Reply to  Angi Herman
2 months ago

I agree with this comment.

Chris DeBrecht
Chris DeBrecht
2 months ago

I like option one, top one, however all three options are good and joyous.

Rebekah
2 months ago

I love option 2!

Lisa Monday
Lisa Monday
2 months ago

I like all three option but my favorite is #3! I CHOOSE JOY!

Karen Katsion
Karen Katsion
2 months ago

Option #1. WE ALL NEED TO KNOW WE ARE LOVED! Many struggle not feeling loved and this peaks an interest. I would also add another billboard – You have a purpose!!

Diane Taylor
Diane Taylor
Reply to  Karen Katsion
2 months ago

Good one❣️

Sarah Thomas
2 months ago

Option #2 because outreach to the unsaved is the goal, and #2 clearly shows the place to go on the radio to find info on the solution

Debbie
Debbie
2 months ago

I like Option #1 and #2. The billboards will encourage people to check out the station to see what’s this JOY thing is all about.

Kathy
Kathy
2 months ago

I like Option 1 best. It gives a direct and positive message to the person reading it.
I think the JOY FM logo in the corner could be a little bigger or a different color (like in options 2 & 3) to stand out and make it clear that it is a radio station.

Carolyn Myers
Carolyn Myers
Reply to  Kathy
2 months ago

Exactly! Needs to be distinctive enough to be noticed from the highway.

Deanna Heselbarth
Deanna Heselbarth
Reply to  Kathy
1 month ago

Yes, I agree with this comment! Love it!

Alyssa Beckmann
Alyssa Beckmann
2 months ago

Concept one catches the eye more and a lot more plain and simple. And the message is more personalized to the viewer. The aesthetic brings a warmth and invitation to listen.

Audrey McElyea
Audrey McElyea
2 months ago

Love option #1! Catches your attention, while still being “plain and simple.” Love the idea of using actual people and not photo stocks!

Lisa Anne McGovern
Lisa Anne McGovern
2 months ago

This is an awesome idea! I hope this gets the word out to everyone that needs to hear it.
I love #1 and #3. But the font on #3 is hard to read “because there’s nothing else like it”

Lil
Lil
2 months ago

Option 2 is favorite. All are good

Diane Taylor
Diane Taylor
2 months ago

I like option #2 the best by far. It seems the most straightforward & directing people to tune in to reduce stress & improve your mood 🌞

Laura
Laura
2 months ago

Option 2
Speaks directly to what people are searching for! Relating to it- I want that!

Doris H
Doris H
2 months ago

I like all 3 options. On option 1 & 2 the logo needs to be in the middle before the person & maybe larger (it looks like an afterthought). In option 3 the logo is too close to the edge of the billboard and the bottom word’s font is hard to read. On a billboard the info has to be brief, altogether, and easy to read in a quick glance. The 99.1 has to be obvious.

Mary
Mary
Reply to  Doris H
1 month ago

Agree. Logo needs to be larger. People need to know what the ad is for. Most billboards fail in who the advertiser actually is.

Cheryl McCoy
Cheryl McCoy
2 months ago

I like concept #1. Plain and simple and easy to read at a glance while driving.

Michelle Daubendiek
Michelle Daubendiek
2 months ago

I like them all but #2 is my favorite.

Melinda Bernal
Melinda Bernal
2 months ago

I like all three concepts. Each reaches a certain group of people. I like the whole idea! Go Joy 99…

Lynn dixon
Lynn dixon
2 months ago

Lynn dixon. I like number 2. The smiles and amazing reason joyfm is special. I love you guys. I listen often

Tricia Jenison
Tricia Jenison
2 months ago

#2 seems to be with real people.

Cathy
Cathy
2 months ago

All 3 are great but #2 has the added spice of cleverness which appeals to me.

Jen Carroll
Jen Carroll
2 months ago

I like option 1 best, but think the joy FM logo could be bigger. My hubby likes option 2 best. 😁

Debbie Mead
Debbie Mead
2 months ago

I like 2 or 3 the best……..not really a fan of 1.

Jill J
Jill J
2 months ago

#2 is simple and clever. Would make me want to check it out.

Susan L. Herzberg
Susan L. Herzberg
2 months ago

I like option 2 because it is hopeful by encouraging listeners by telling them the results of listening. Just l8ke the phrase the right song at the right moment.

Mary Pat Knight
Mary Pat Knight
2 months ago

I like #1 catchy quotes. Gets their attention. But put your radio logo in big letters cause you can’t see it and that’s the whole purpose of it: to spread the good news you exist to help us all! Thanks!! Absolutely LOVE your station! Go Joy FM!
MaryPat Knight

Leslie Mueller
Leslie Mueller
2 months ago

I like option 2 the best. I like it because it has 99.1, which is the signal station. I also like how you used people in the St. Louis area in the ads.

Krystal Schieffer
Krystal Schieffer
2 months ago

I like option 2 the best! It seems to be SO relatable and real, which I think is best for people who don’t know Joy or Jesus. I also really like that the JoyFM logo is so prominent. I think this option is the most likely to get new people to tune in.

Carolyn Myers
Carolyn Myers
2 months ago

I like Option 1 but it seems like the 99.1 Joy is too small and blends in too much to the background. The 99.1 seems bigger and more visible in the others. Has to be big and distinctive enough to be noticeable from the highway.

Susan Rhoads
Susan Rhoads
2 months ago

Option 2 is my favorite! Sends a great message, real life pictures and the clearest to try and get the message out to tune into 99.1!

Lisa Eckert
Lisa Eckert
2 months ago

My choice is #2, #3, #1

Kay
Kay
2 months ago

Concept #2

Jo Peak
Jo Peak
2 months ago

Number 2 is more eye catching.

ThatJoyGirl_STL
ThatJoyGirl_STL
2 months ago

I think concept #2 is the most relatable to people who are not followers. I believe that speaking to the transformation points will have the WIDEST reach bc people can get curious on what feeling less ”_____” & more Joy might feel like.
Sharing specifics on the actual “saving” that happens thru JoyFM on a daily basis: from overwhelm, stress, blah, sadness, loneliness, hopelessness, etc. thru music is amazing and “as easy as turning the radio dial”.
I also appreciate that it’s not claiming anyone is 100% better, but feeling 99.1% is pretty darn close 😇 love the play on words there.
Also I would love to continue to see more people of color and minorities on these advertisements. Reaching to ALL of our city and connecting us all as one ☝🏻

Jane
Jane
Reply to  ThatJoyGirl_STL
1 month ago

I was thinking the same thing about people of color and minorities, for the same reasons you said!

Stephanie
Stephanie
2 months ago

My class voted.
Option 1- 5 votes
Option 2- 11 votes
Options 3- 2 votes

We love listening to Joy FM in the classroom!

Mary
Mary
2 months ago

I love all of them. Joy fm is the best cure when you need a spiritual pick me up. Praise God for all the people that work there and all the wonderful work you are doing in our community 🥰👍

Sami
Sami
2 months ago

#2 is my favorite

Debbie Bossi
Debbie Bossi
2 months ago

All of them are great. I shared with my 17 yr old son. He relates to option 2. Says he can see himself listening and be in a better mood.

Diana Simon
2 months ago

I like option 1

debbie pearman
debbie pearman
2 months ago

I like them all. #2 is my favorite. I think using pictures of St Louis’ diversity is more needed, like the Mom and Dad photos. Even though I am a white woman, I don’t think that is as relatable. I would love to see Joy billboards!!

Lisa Long
Lisa Long
2 months ago

Option 2 is my choice. I feel like Option 1 and 3 fade see to fade into the background quite a bit. 2 stands out!

Beth Dalrymple-Woods
Beth Dalrymple-Woods
2 months ago

I love the first option- it gets you as soon as you read it! I would like to see option one a little more diverse, the city needs support everywhere! Thank you doing this- awesome idea!!

Valerie Mawhiney
Valerie Mawhiney
2 months ago

Option 1 uses cursive and not everyone can read that anymore. I like option 2 because the survey said these were the points people were missing in their current radio station and the extra hint of 99.1 will stick on them subliminally. If people are looking for Hope, then one of the billboards should say something about hope.

Barbara Simon
Barbara Simon
2 months ago

I like option #1 the best Easy to read while driving and captures people’s eye Love the real people
I would however have the radio logo bigger and read 99.1 JOY FM missing FM
Thank you for the opportunity and love the mission
Blessing

Cindy
Cindy
1 month ago

Option 2 with diversity and real world feelings. Traffic and child raising frustrations.

LaTasha
LaTasha
1 month ago

Love Option 2!

Cynthia L. Miller
Cynthia L. Miller
Reply to  LaTasha
1 month ago

Option 2, real people, easy to read at a glance. POPS!!

Angie Z
Angie Z
1 month ago

I prefer option 2. The people are very relatable, more to the candid side and the graphics are easy to read quickly. Additionally,I am drawn to the color schemes.

Last edited 1 month ago by Angie Z